Free calculator for improving your project estimates, based on the historical estimates and actual hours. Useful for one-off projects in digital bureaus.

Photo of a calendar
Photo by Kyrie kim on Unsplash

Agile methodologies resolve the problem of running over the budget, but not every project can be and should be agile.


A woman filling in a digital satisfaction survey
Photo credit Celpax

“If you cannot measure it, you cannot improve it” is a management mantra that I often hear as a UX designer. But the “experience” seems to be one of those nebulous, immeasurable things. It doesn’t have to be that way.


Design Sprint is a fantastic tool in the innovation toolbox. But just as real tools, it works well for specific tasks and bad for others. What criteria should a good sprint question meet?

Old commercial of a washing powder edited to promote Design sprints with an ironic statement about Design sprints


Photo by Sora Shimazaki from Pexels

“We want to get to know you better”, “What did you think about …?”, “Share your experience with us”, “We are curious about your opinion”… You see online surveys everywhere, and they are often top-of-mind if you want to learn something about your (potential) customers. When is it a good idea to use a survey for customer research?

A survey is very easy to set up. But it is even easier to set up a bad survey.


Soft skills are indispensable for UX designers. Communication and “being human” are equally important as hard skills for a good UX designer. UX itself is communication: towards the users, but also to the people in your organisation.

Two hands reaching towards each other, holding a paper heart
Photo by Kelly Sikkema


Photo by Alejandro Escamilla on Unsplash


Why (new) tech succeeds


South park episode ‘Quintuplets’


Source: The Creative Exchange


UX Alpaca

Thoughts and musings on product and UX

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