“If you cannot measure it, you cannot improve it” is a management mantra that I often hear as a UX designer. But the “experience” seems to be one of those nebulous, immeasurable things. It doesn’t have to be that way. When you hear “measuring UX”, many people immediately think of…

Design Sprint is a fantastic tool in the innovation toolbox. But just as real tools, it works well for specific tasks and bad for others. What criteria should a good sprint question meet? — This post is a modification of the original post published on Frankwatching.nl (in Dutch). Design thinking is simple, but it isn’t easy. A Design Sprint makes design thinking practical, tangible, manageable, and accessible. It gives you a clear step-by-step guide and an overview of how you can solve and test…

“We want to get to know you better”, “What did you think about …?”, “Share your experience with us”, “We are curious about your opinion”… You see online surveys everywhere, and they are often top-of-mind if you want to learn something about your (potential) customers. When is it a good idea to use a survey for customer research? — An online survey quickly comes to mind if you want to find out which customer segments use your product the most or want to know how satisfied they are with it. It’s fast, cheap, and you get quantifiable results and statistics. Your decisions are therefore crystal-clear and evidence-based. …

Soft skills are indispensable for UX designers. Communication and “being human” are equally important as hard skills for a good UX designer. UX itself is communication: towards the users, but also to the people in your organisation. — A few months ago I pimped my CV. I started by updating and re-writing the descriptions of the different projects that I did. I wanted not only to explain the activities and skills involved, but also to show what my added value was to the project. I realised that my…

A couple of weeks back I got to work on a rapid research project for one of our clients. It was one of those open-ended questions ‘Have a look at the journey and point out the improvement opportunities’. Not log before that I learned about Jobs to be done, and…

The presentation of Galaxy Note 10 last week got quite some media attention. What stood out to me is that the air gestures (which also go by touchless gestures, air motion, and gesture control) are now available with the stylus. This sounds fun, but it is quite useless, really. Why (new) tech succeeds Air…

How come is that airbnb is such a delight to use, but when it comes to paying your taxes it feels like you’re in the 16th century? …

Have you noticed how often you hear something like ‘all X are the same nowadays’. Specifically, the websites, like, all of them. An easy answer is to blame Bootstrap and Wordpress, which is part of the explanation. But I think there’s something bigger behind this. We live in the world…

Recently I hear the words ‘design sprint’ uttered by non-dedigners more and more often. Our methods and approaches are more widely recognised, so… yay? I’m more inclined to a ‘nay’, and here’s why. Design sprint is a process that you can use to answer certain types of questions. It is…