“We want to get to know you better”, “What did you think about …?”, “Share your experience with us”, “We are curious about your opinion”… You see online surveys everywhere, and they are often top-of-mind if you want to learn something about your (potential) customers. When is it a good idea to use a survey for customer research? — An online survey quickly comes to mind if you want to find out which customer segments use your product the most or want to know how satisfied they are with it. It’s fast, cheap, and you get quantifiable results and statistics. Your decisions are therefore crystal-clear and evidence-based. …